Building Trust in Pet Care
A look at why pet parents struggle with trust in pet care, and how we built EverWiz at Hoomanely to deliver clear, personalised answers during real 2 AM moments.
It’s 2 in the morning. Your dog has eaten something odd and is acting unusually restless. You open Google. One article tells you it’s nothing. Another warns you to rush to a vet immediately. You scroll until your anxiety spikes, then check Reddit, but nobody replies at that hour.
That exact moment is what pushed us at Hoomanely to build EverWiz, our AI assistant created specifically for pets. Instead of another generic search result, we wanted something that delivers personal, instant guidance at 2 AM, shaped by the messy, emotional reality of real pet parenting.
What we learned after speaking with 250+ pet parents
Before we built anything, we listened. Across more than 250 conversations, the same patterns kept coming up.
Generic tools don’t help in specific situations
Google and ChatGPT give broad guidance. They can’t adjust to your dog’s age, breed, allergies, or behaviour. People felt like they were getting “educated guesses,” not answers.
Common sentiment:
“It’s useful, but not for my dog. I need something that understands my dog’s history.”
Forums are slow when you need answers fast
Reddit and community groups are friendly, but not when you need clarity right now.
One user put it well:
“Reddit replies are great, but I can’t wait 12 hours when I’m panicking.”
Nobody knows what to trust
This was the biggest pain point. Even when people found answers, they weren’t sure which source was reliable.
“One article says it’s deadly. One article says it’s normal. I’m stuck choosing who to believe.”
People didn’t lack information.
They lacked confidence in the information.
The real problem isn’t search. It’s trust.
That insight shaped how we designed EverWiz. It blends pet-specific context with AI reasoning and daily human-in-loop vet review, ensuring the answers aren’t generic but grounded in your pet’s actual needs.
Pet parents don’t want ten explanations. They want one direction that fits their pet’s reality.
That became our north star:
How do we give a personalised, accurate answer that people can trust instantly?
How are we trying to solve this?
EverWiz isn’t just a chatbot. Within the Hoomanely ecosystem, it utilizes a detailed context profile constructed from your pet’s breed, age, health history, and activity patterns, as well as device-specific signals. This is why the guidance feels personal instead of guessed.
After months of building, testing, and refining, we started seeing something encouraging: over 99% of our rated answers are positive.,
That didn’t come from tricks or clever prompts. It came from three things.
1. We focus on context, not prompts
Prompt engineering wasn’t giving us consistent answers. It often sounded right, but missed important details. So we shifted to context engineering.
Every question is answered using a deep layer of data:
- Breed, Age, Weight
- Medical conditions
- Food Consumption & Water Intake Patterns
- Daily Activity
- Historical baseline
- Our internal vet-validated knowledge base, and much more.
Instead of guessing, the AI reasons with this context.
What users say:
“This actually feels like it knows my dog. GPT never felt that specific.”
2. We keep humans in the loop every day
We didn’t want blind trust in a model. We built a review system with veterinarians and experienced pet parents who:
- Test tricky scenarios
- Review daily answers
- Adjust tone and clarity
- Fine-tune edge cases
It’s slow work, but it’s the only way to build something safe and dependable.
3. Our users help us improve
Pet parents actively send feedback, screenshots, and detailed suggestions. They want this problem solved as much as we do. This was the biggest surprise.
One of my favourite comments:
“I’ve never trusted an app so quickly. The answer was calm, specific and exactly what I needed.”
Their feedback loop has become our strongest engine of improvement.
Why does this feel better than generic AI tools?
Across hundreds of interviews, people told us the same thing. Generic AI tools are great at general answers, but they don’t understand the emotional reality of pet care. What makes the Hoomanely and EverWiz experience stand out is simple:
- It provides personalised answers tailored to your pet’s unique profile.
- It offers one clear direction instead of overwhelming possibilities.
- It feels like a calm, informed pet expert rather than a generic AI model.
At Hoomanely, we believe pet care should be proactive, precise, and deeply personal. EverWiz is the interface that brings this belief to life.
Where are we now?
We’re far from done. Trust is not a one-time win. It’s something you have to earn with every new question.
But every time someone messages us saying they finally got clarity instead of panic, it feels like we’re moving in the right direction.
We didn’t build this to add another AI tool to the internet. We built it because that 2 AM moment is real, stressful, and lonely.
We’re trying to make pet care less confusing, less stressful, and a lot more human
A few words from our users
- “It felt like talking to a calm, informed friend.”
- “The answer was so specific, I knew it wasn’t a generic response.”
- “This saved me from an unnecessary emergency visit.”
- “I tried the same question in GPT, and the difference was huge.”
These comments stay with us.
They guide the next version.
They remind us why this matters.
If you’re a pet parent, I’d love for you to try it.
We didn’t build this to introduce yet another AI tool. We built it because that 2 AM moment is real, stressful, and lonely.
With Hoomanely and EverWiz, we’re trying to make pet care less confusing, less stressful, and a lot more human by giving you clarity right when you need it most.
It might give you the clarity you need, right when you need it most.
